Interactions
Creative Direction, identity design
PROJECT DESCRIPTION:
Recently named to Forbes' Next Billion-Dollar Startups , this leading provider of Intelligent Virtual Assistants needed to refresh their visual identity, while maintaining the brand equity gained over many years in the industry.
ROLES:
Creative Direction, Identity Design
“The reaction to the new brand has been really great! We work a lot with press, and have a lot of very large companies that are our clients and overwhelmingly they’ve had very positive things to say about it, bringing it up in conversations with us just on their own, which is always nice. At the end of the day, what has happened since we’ve rebranded is there’s been an elevation of the brand. It’s really brought out our true personality and presents who we are as a company to the world. The end result is just fabulous.”
